It’s a woman who stands for the world-wide brand Steiff: Mrs. Margarete Steiff. In spite of considerable opposition she could achieve her position in society: A small pin cushion shaped like an elephant was the foundation for the company’s meanwhile well over 100-year success story.

The Steiff teddy bear may well be considered one of the company’s major sales items. After some excursions to foreign countries production once again takes place exclusively in Germany involving a lot of work being done by hand.

The famed trademark "button in ear" adorns a great many of animals and figures and stands for highest requirements concerning materials as well as workmanship.